BestsellerPersonalized collar
Ships from the USA with USPS · $5.99 under $30, $10.99 at $30+
Personalized pet accessories
Made for pets with personality.
Build a coordinated look with colorful collars, secure letter charms, leashes, and harnesses designed for everyday adventures.
Charm it.
Wear it.
Wag it.
Wear it.
Wag it.
Shop by category
The launch collection
Start with their everyday look.
Start with one signature piece or coordinate the full look. Every color is designed to mix, match, and charm.
Bestseller$34.99
Everyday leash
Matching Charm Leash
Comfort harness
Soft Walk Harness
Bundle & saveMatching bundle
Collar + Leash Bundle
Full bundle
Complete Walk Set
Choose Your Charms
A name, a favorite color, a little personality. Find the details that feel like them.
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A better fit, a happier walk
Find their just-right size.
Measure snugly, leave room for comfort, and use the guide below before choosing.
Collars
S · M · L| Size | Length | Width | Charm limit |
|---|---|---|---|
| Small | 14.8 in | 0.75 in | 4 charms |
| Medium | 17.8 in | 0.75 in | 6 charms |
| Large | 21.3 in | 0.98 in | 7 charms |
Leashes
S · M · L| Size | Length | Width | Charm limit |
|---|---|---|---|
| Small | 1524 mm (60 in) | 13 mm (0.5 in) | Up to 5 charms |
| Medium / Large | 1752.6 mm (69 in) | 19 mm (0.75 in) | Up to 7 charms |
Harnesses
S · M · L| Size | Neck | Chest |
|---|---|---|
| Small | 28–35 cm | 39–54 cm |
| Medium | 35–42 cm | 53–71 cm |
| Large | 42–52 cm | 71–98 cm |
Switch it up in seconds
Made to charm. Simple to change.
01
Install
Push firmly. If needed, angle the circular base sideways until it passes through.
02
Remove
Push from the inside in the opposite direction. Do not pull from the outside top.
The meaning in the name
They bring the wag.
You add the charm.
Ordinary collars do not show who they are. Wag is the happiness and energy pets bring home. Charm is the personality owners add to every look. Together, they turn an everyday essential into something personal.
Designed with love in San Diego, California.
30-day returnsSecure Shopify checkoutShips from the USA with USPS
Shipping & Returns
- USA only via USPS. Orders ship within 5-7 business days.
- Tracking sent by email when shipped. $5.99 under $30; $10.99 at $30+. Final cost at Shopify checkout.
- Shipping policy · Refund policy
Good to know
Questions, answered.
Need a little help choosing? We’re happy to help at wagandcharm@gmail.com.
Notes from the pack
All posts2026-10-21
How to Spell Your Dog's Name With Letter Charms
How to spell your dog's name with letter charms: how many holes each Wag & Charm collar size has, and tips for short names, nicknames and mixing charms.
Read the guide2026-10-21
How to Put On and Swap Dog Collar Charms
How to install and swap Wag & Charm collar charms: press the circular back through the hole, push it out from behind to remove, and restyle for any season.
Read the guide2026-10-21
Resin vs PVC Charms: Which Is Right for Your Dog's Collar?
Resin vs PVC dog collar charms: how each material looks and feels, which designs come in which material, and how to mix them on one collar.
Read the guideNotes from Wag & Charm
Join the pack.
Fresh charms. New colors. Happy mail.